LINE-X Launches Partnership with Lucas Oil’s Racing Series


LINE-X to be featured at racing events across the country for Lucas Oil Late Model Dirt Series and Pro Pulling League

CORONA, Calif. (February 9, 2021) – Lucas Oil Products, Inc., the American-based manufacturer and distributor of high-performance automotive oils and additives, today announced its official partnership with LINE-X, the leading manufacturer of high-performance protective coatings and industry-leading automotive and lifestyle accessories. Specifically, LINE-X will partner with Team Lucas in the sponsoring of its national racing events Lucas Oil Late Model Dirt Series and the Lucas Oil Pro Pulling League for the 2021 season.

LINE-X is a global leader in high-performance protective coatings for a vast array of applications. LINE-X is the only franchised network in North America specializing in the automotive aftermarket and wide-ranging protective coating services. With over 25 years of industry experience, LINE-X gained popularity with its market-leading spray-on truck bedliners. Driven by a passion for protection and innovation, LINE-X has expanded its offerings beyond just bedliners to include specialty automotive coatings, as well as commercial, industrial and manufacturing realms.

LINE-X will be showcased at Team Lucas racing events across the country – on-site at the races, through digital channels, TV spots and more. For the Lucas Oil Late Model Dirt Series, the heartland’s most exciting and beloved dirt oval racing extravaganzas, LINE-X will join thousands of fans in their support of their favorite drivers, the family-friendly atmosphere and true sportsmanship for a celebration of American ingenuity and power. The Lucas Oil Pro Pulling League, the premier pulling series in the U.S., also attracts thousands of fans and features 12 different classes of pulling vehicles, from 10,000 horsepower super modified tractors to super stock diesel trucks. Races and events for both series will take place in more than 15 states, from Minnesota, Ohio, Pennsylvania, Georgia, Florida, and others.

“We’re excited for LINE-X to be part of Lucas Oil’s national racing series as it brings two automotive industry leaders together for the first time,” said Jeremy Alexander, Director of Marketing at LINE-X. “Lucas Oil has built a lasting legacy from the incredible performance of their lubricants and additives while LINE-X has led the automotive coating sector for decades, helping to improve the durability and lifespan of truck bed liners and other assets. This is the start of a great partnership and we’re looking forward to all the incredible races and attractions in the months ahead.”

Lucas Oil is one of the fastest-growing additive lines in the consumer automotive industry. In addition to its premium line of oils, greases and problem-solving additives, Lucas Oil produces a heavy-duty line of products for the industrial and agricultural markets. Lucas Oil has long been directly involved in the American racing industry through multiple vehicle sponsorships and racing event promotions, at all levels. Seeing a need for better lubricants in this industry, the Lucas people went to work again. The result of this effort being a line of high-performance engine oils and gear oils that are second-to-none in the racing industry.

About Lucas Oil Products, Inc.

Lucas Oil Products was founded by Forrest and Charlotte Lucas with the simple philosophy of producing only the best line of lubricants and additives available anywhere. Since its inception, Lucas has steadfastly adhered to this corporate objective. Through innovative product research and development, along with aggressive marketing programs, Lucas has established itself as the top-selling additive line in the United States. Additionally, Lucas Oil offers a premium line of motor oils, greases, fuel treatments, industrial lubricants, and problem-solving additives to help firmly establish Lucas Oil as a prominent figure in the marketplace.

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About Team Lucas

Team Lucas is Lucas Oil Product’s turn-key marketing platform for advertisers to reach grassroots motorsports enthusiasts nationwide. Today, Lucas Oil owns and operates several racing series across the U.S. including the Lucas Oil Late Model Dirt Series and the Lucas Oil Pro Pulling League. The Team Lucas sponsorship program takes advantage of these entertaining events to connect fans with brands in real-time. With Team Lucas, advertisers also enjoy hundreds of hours of national television exposure during Lucas Oil event coverage on major networks such as CBS, CBS Sports Network, NBC Sports Network and MAVTV. There is no question that this combination of assets provides our partners with quantifiable results and an unsurpassed ROI. Team Lucas, IT WORKS!

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LINE-X LLC ( is a global leader in high-performance polyurea protective coatings offering scientifically formulated polymers that permanently bond to a wide range of surfaces for unmatched durability. With the launch of the brand’s Truck Gear by LINE-X accessory line, LINE-X’s near-‘unbreakable’ coatings are complemented with premium, stylish truck offerings to make for a true one-stop truck customization solution at franchise locations across the United States and the globe. With prominent applications in the automotive, military, commercial, light industrial, heavy industrial, agricultural, marine and personal customization worlds, LINE-X brings legendary protection to any business or manufacturer serious about protecting and prolonging the life of its products. Headquartered in Huntsville, Alabama, LINE-X supports more than 660 customers in 75 countries, manages eight warehouses across six continents, and employs an award-winning chemistry team with a state-of-the-art product innovation lab. Follow LINE-X on Twitter @LINEXProtects, become a fan on Facebook of LINE-X Protective Coatings, follow LINE-X on Instagram @LINEXNorthAmerica, and check out what LINE-X is doing on YouTube at #Unbreakable #Style. #LINEXIT.